Posts

Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it?
(Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!)

One of the most valuable things I learned in 2017 was the difference between making resolutions (which is a lot like wishful thinking) and creating s system of daily habits that lead toward the outcome that you want.
What does that mean?
It means that if you have a desired outcome (I’ll use myself as an example… I’d like to make enough money to finally pay off my student loans this year) break the big task up into smaller bits and figure out what task you have to do every day to reach that goal.
I get most of my business through my email newsletters. So I will discipline myself to continue to write an email every day and find out what offers will be more attractive to the people on my list.
I haven’t set a dollar amount to the goal. I can’t control that… I can just control what I do with my time every day.
If you’ve set some goals for yourself this year, I encourage you to try this approach.
Sean Kaye explains the idea of working backward to achieve your goals in this Monster Mice podcast interview.

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.

 

As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their SEO rankings, engage their customer base and make a steady stream of sales. And in this podcast, he shares his tips on how to use weave compelling stories into your marketing mix. Check him out at https://www.grafixcatmedia.com.

 

 

How to promote music events, an interview with Douglas Detrick

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University.

These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble.

In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit and telling engaging stories that get people from all walks of life to care about what he’s up to musically.

 

 

A musician and an entrepreneur walk into a bar…

I enjoyed getting interviewed by James Newcomb on his MusicPreneur podcast.

We talked about how to build an audience, and be able to reach out to them quickly, easily and cheaply at a moment’s notice whenever you need them.
I hope you enjoy it.