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Monster Mice Interview with John Forde

John Forde is a copywriter who has made millions for his clients in the financial, health and travel industries and trains copywriters for companies like Agora.

He is the co-author (with Michael Masterson) of Great Leads; The Six Easiest Ways to Start any Sales Message. I this interview John reveals some of his writing and research best practices and shares one of the most important secrets to writing sales copy that works.

Check out his newsletter (The Copywriter’s Roundtable) at copywritersroundtable.com.

Listen here:

Monster Mice Interview with Brit McGinnis

Brit McGinnis is a multitalented copywriter, content creator, and social media expert.

During this interview, she gives some excellent advice on how to write web content (and sound like a real person), how to manage a thriving Facebook community, and how to stand out from the crowd with personal branding.

You can find her on the web at blackbowcommunications.com.

Listen here:

Monster Mice Interview with Pamm Meyers

Pamm Meyers is a branding and marketing specialist who specializes in social media.

During this interview she explains what she does as a social media marketer, gives advice on how new businesses can get up and running on social media platforms quickly, how to choose the most relevant platform for your business, and tells us all about some tools that can help you stand out online.

Her website is https://www.pammmeyerssocialmedia.com/.

Listen here:

Monster Mice interview with David Garfinkel.

David Garfinkel is widely considered to be the world’s best copywriting coach. He’s the author of Breakthrough Copywriting and the host of The Copywriter’s Podcast. In this interview, he gives valuable advice on how to make more money for your business by writing better sales copy. His website is www.garfinkelcoaching.com.

Monster Mice interview with Didi King.

Didi King is a certified Thinking into Results consultant and Proctor Gallagher Institute consultant and mastermind facilitator. She helps her clients build success, discover their deepest goals, and reach their potential. During this interview she shares with us how to build more self-confidence. Find out more at www.didiking.com.

 

 

 

 

Monster Mice interview with Rob Munch.

Rob Munch is a certified John Maxwell coach, trainer and speaker. He helps people during transitions in their career and life. During this interview he shares how finding your purpose will help you succeed, not matter what profession you are in. Find out more about Rob Munch at www.robmunch.com.

 

 

 

I’m attending finishing school.

Recording a podcast is a lot like going to finishing school.
At least, that’s what I like to tell David Wolf (my wonderful producer) whenever he gives me advice on how to sound more polished and professional during the show.

Last week we had an interesting discussion about how to sound like an authority, even when you’re bringing in guests who might be more recognized in your field.

I don’t know about you, but if I’m interviewing someone on my podcast, it’s because I consider them to be an expert and I want to listen to what they have to say.

But, as David has pointed out, it’s easy to lose control of the conversation, have an episode that wanders in the wrong direction. It’s the host’s job to keep the conversation going in the right direction and make sure that it’s interesting to listen to.
Here are three of David’s tips that have helped me host a podcast with authority.
  • Prepare your intro and out-tro messages ahead of time and practice. I personally have a low-key speaking style and so I have to ramp up the enthusiasm when introducing people. It doesn’t feel “natural” but it sounds good.
  • Think of questions that will get the guest to share information that your guests will care about. Before the guests come on the show, spend time asking yourself why you want to introduce this person to the listener. What will the listener gain from knowing this guest? Once you have that clear in your mind, write out your questions.
  • Create a sense of form and structure with your episodes. Just like news programs and talk shows have regular segments that give the show a predictable flow, you can add sections to your shows too.
Being the host of a podcast has been a great experience. And the lessons that I learn in “finishing school” go with me when I’m out and about in the business world.
P.S. Click here to find out more about David Wolf’s podcasting services.
And if you think you’d be a good guest on my show, send your idea to email@mandymarksteiner.com.

How to promote music events.

Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance.

When I caught up with him recently, I was happy to see that he was still playing the trumpet and composing.
But he’s also bringing his marketing skills to the table in a big way, raising money and awareness and growing a loyal fan base for the Portland Jazz Composers Ensemble as well as for his own musical projects.
During this interview, he tells you all about the marketing methods that have worked well for him and will work with other musicians.
Listen to it here.

Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it?
(Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!)

One of the most valuable things I learned in 2017 was the difference between making resolutions (which is a lot like wishful thinking) and creating s system of daily habits that lead toward the outcome that you want.
What does that mean?
It means that if you have a desired outcome (I’ll use myself as an example… I’d like to make enough money to finally pay off my student loans this year) break the big task up into smaller bits and figure out what task you have to do every day to reach that goal.
I get most of my business through my email newsletters. So I will discipline myself to continue to write an email every day and find out what offers will be more attractive to the people on my list.
I haven’t set a dollar amount to the goal. I can’t control that… I can just control what I do with my time every day.
If you’ve set some goals for yourself this year, I encourage you to try this approach.
Sean Kaye explains the idea of working backward to achieve your goals in this Monster Mice podcast interview.

Another valuable blogging resource from Todd E. Jones.

This week I’m going to be interviewing Todd E. Jones on my podcast.

Todd is a content strategist, copywriter and web designer from Conway, Arkansas.

For the past 15 years, he has been building websites and helping companies develop the content for their websites.
I’m looking forward to hearing his advice on how entrepreneurs can get started on the right foot marketing their products and services.
While you wait for the episode to be ready, check out his e-book, “How To Never Struggle With Blog Topics,” by Todd E. Jones
This is going to be your year to write some great content for your blog that will drive traffic to your website and turn that traffic into sales.
If you want more information about Todd, his website is www.graphixcatmedia.com.