How to promote music events.
Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance.
Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance.
Since I hired Mandy, I have more of a continuous presence online and locally. People are aware of my gallery, see the articles and appear to read them, and they come in as a result. I have seen an increase in people saying they found me through articles and Facebook.
I took my kids to Trick or Treat on Mainstreet last Friday with my kids.
It was fun, but I couldn’t help but snicker behind my mask when business owners claimed that it was a good way to get in front of people and give back.
Was it really?
I remember being herded from booth to booth, my kids waited for the candy to drop into their buckets.
But I don’t remember any single business giving me a reason to come in and buy something. Why would I become anyone’s customer?
Ideally, when you run a booth, you want to get people’s attention and stick around long enough to give some information that will make it possible to follow up and make a sale.
Once he had people’s attention, he offered to give people a free copy of his book – a consumer guide to heating and air conditioning.
Now, not everyone is in the market for a heating and air conditioning system. If someone has no interest in getting that book, they might not be interested in becoming his customer. So they can take the balloon and go away.
If someone says YES to the book, they might buy something from him. He didn’t just hand over his book on the spot. He got their address and mailed them the book.
He also mailed them ten other pieces of information in the four months after the expo. When he finally sent the sales letter, he made $200,000 in sales from the people that came to his booth.
So when I see people shoveling handfuls of candy to kids and parents who aren’t even paying attention, I think, what a waste!
I want business owners to make the most out of these opportunities, and use their booths to start a real relationship with customers (that lasts longer than the one-second dopamine rush that comes when the Snickers bar plops into the pillowcase).
I want to see business owners think of a clever way to collect the names, email addresses, and addresses of possible customers and follow up and make a sale that can be traced back to the booth at the event.
It makes me sad to see waves upon waves of people walk past your booth while you give away shocking amounts of sugar… and maybe a business card gets passed out… but nothing happens after that. 🙁
… maybe this situation doesn’t lend itself to generating leads. But I’d like to think you could do it with some advance planning.
I’d love for someone to prove me wrong. Show me your system for turning the hoards of zombie trick-or-treaters into customers. If you did something that worked, I want to hear about it.
If you have an event coming up and you don’t want to squander your booth fee and your time… give me a call. My number is 505-515-7001. We can put our heads together and make an offer that will bring in leads that you can turn into sales.
Before I go deeper into the feedback that he gave me and how I used that to revise my niche, I want to let you know why I felt it necessary to choose a narrow niche. Because I believe doing so can make it easier for me (and you… so pay attention) to market your business.
Many of my business mentors have given me the same piece of advice: Specialize and choose a target market. Doing those two things makes it possible for you to be the expert in your field, and it also makes it easier and more affordable to reach your ideal clients.
A wonderful thing happens when you identify this target market. You know where they are. You can start to create a mailing list. You can research their needs and find out how to talk to them. You can learn how to speak their language.
All those things make it exponentially easier to sell.
Ans while I’m already questioning whether “personal development” is the RIGHT target market, I’ll tell you how choosing a group might help me (and anyone else who cares to try) find clients.
OK. In the personal development niche, the first question I have to ask before I can find a client is “what kind of person am I looking for?”
One possibility is an author of a personal development book. An author could use my help because I could write an email series selling the book to people who opt into their list. I’ve seen authors in this industry hire copywriters like me. It’s only a question of finding them and attracting out the ones who can afford my services.
Once I have a direction, it was easy to go onto Facebook and search for groups of self-development authors discussing their books, how to market those books and get the word out about them. BINGO. All I have to do is get to know them and make an offer that would be appealing to them.
It is a step in the right direction, to say the least. Because without identifying a group, you’re staring into a sea of prospects… and you’re standing there chasing your own tail.
Over the weekend my husband and son went camping with the Boy Scouts.
The scouts were eating gourmet campfire food! |
While the boys were out doing god-knows-what in the woods, the parents were pitted against each other in a cooking contest.
Several “secret judges” would try the dishes and decide which team made the best meal.
We live in a pretty cosmopolitan community, which means that a lot of the parents hailed from different countries, which means there were some strong opinions about how to slice the onions.
Quinn was on a team with an Italian mom serving as the brains behind the operation. There was also a mom from a country in South America (sorry, I’m not trying to be vague… he couldn’t remember where she was from) offering lots of ideas.
Quinn’s team ended up with roasted vegetables, pasta with a creamy cheese sauce and chicken. Very tasty. The other team busted out with stuffed mushrooms, and a few other impossibly hoi polloi things.
Quinn’s team was getting nervous. How do you compete with stuffed mushrooms?? But there was one small detail that tipped the contest in their favor.
The “secret judges” turned out to be the scouts. (They were so busy with the cooking competition that they forgot all about their picky, carb-guzzling sons). The contest was being judged by eight 12-year-old boys.
And they were like “Stuffed mushrooms, YUCK!”
LOL.
It always helps to know who your audience is before you get to work.
It’s true when you’re cooking a simple meal, and it’s true when you’re putting out marketing materials about your business.
I want to help you get to know your current customers so that you can do a better job reaching out to new customers.
I will interview three of your best customers, and write a case study that you can use on your website, in your emails, and in your sales letters.
I’ll also give you some suggestions on how to leverage these case studies and get the most mileage from them.
The cost of the three case studies is $395. To get this limited time deal, send an email with the subject line “Three case studies” to [email protected] before midnight on Friday, October 6th.
P.S. Why do case studies work so well? … It’s just human nature.
You may have excellent and persuasive sales copy. But when someone is considering buying something, they want to know how much other people liked it.
Charles Bram is a fitness coach and owner of Fit Health USA, a gym based out of Herndon, Virginia.
In addition to helping his clients get fit, he helps gym owners and personal trainers grow their business. In this interview, Charles shares specific strategies for creating a marketing funnel to find new clients, getting those new clients in the door, and building a sense of community so people want to stay and bring their friends.
Visit his website at http://www.FitHealthUSA.com.
Get his health and fitness tips by emailing him at [email protected].
Listen Here:
Lauren Hazel is a marketing consultant and copy writer that helps business owners use the power of storytelling to increase their sales through creating their brand story and creating strategic email marketing campaigns.
She is also the publisher of Storytelling Marketers Monthly, a newsletter that teaches marketers and entrepreneurs how to use story in marketing and sales to grow businesses that get the attention of their audiences and convert them into customers.
In this episode you will learn…
Listen Here:
Click here to get Lauren’s free video training on how to find the perfect story to sell your products and services.