Monster Mice Interview with John Forde

John Forde is a copywriter who has made millions for his clients in the financial, health and travel industries and trains copywriters for companies like Agora.

He is the co-author (with Michael Masterson) of Great Leads; The Six Easiest Ways to Start any Sales Message. I this interview John reveals some of his writing and research best practices and shares one of the most important secrets to writing sales copy that works.

Check out his newsletter (The Copywriter’s Roundtable) at

Listen here:

Monster Mice Interview with Brit McGinnis

Brit McGinnis is a multitalented copywriter, content creator, and social media expert.

During this interview, she gives some excellent advice on how to write web content (and sound like a real person), how to manage a thriving Facebook community, and how to stand out from the crowd with personal branding.

You can find her on the web at

Listen here:

Monster Mice interview with David Garfinkel.

David Garfinkel is widely considered to be the world’s best copywriting coach. He’s the author of Breakthrough Copywriting and the host of The Copywriter’s Podcast. In this interview, he gives valuable advice on how to make more money for your business by writing better sales copy. His website is

Monster Mice interview with Didi King.

Didi King is a certified Thinking into Results consultant and Proctor Gallagher Institute consultant and mastermind facilitator. She helps her clients build success, discover their deepest goals, and reach their potential. During this interview she shares with us how to build more self-confidence. Find out more at





Monster Mice interview with Rob Munch.

Rob Munch is a certified John Maxwell coach, trainer and speaker. He helps people during transitions in their career and life. During this interview he shares how finding your purpose will help you succeed, not matter what profession you are in. Find out more about Rob Munch at




I’m attending finishing school.

Recording a podcast is a lot like going to finishing school.
At least, that’s what I like to tell David Wolf (my wonderful producer) whenever he gives me advice on how to sound more polished and professional during the show.

Last week we had an interesting discussion about how to sound like an authority, even when you’re bringing in guests who might be more recognized in your field.

I don’t know about you, but if I’m interviewing someone on my podcast, it’s because I consider them to be an expert and I want to listen to what they have to say.

But, as David has pointed out, it’s easy to lose control of the conversation, have an episode that wanders in the wrong direction. It’s the host’s job to keep the conversation going in the right direction and make sure that it’s interesting to listen to.
Here are three of David’s tips that have helped me host a podcast with authority.
  • Prepare your intro and out-tro messages ahead of time and practice. I personally have a low-key speaking style and so I have to ramp up the enthusiasm when introducing people. It doesn’t feel “natural” but it sounds good.
  • Think of questions that will get the guest to share information that your guests will care about. Before the guests come on the show, spend time asking yourself why you want to introduce this person to the listener. What will the listener gain from knowing this guest? Once you have that clear in your mind, write out your questions.
  • Create a sense of form and structure with your episodes. Just like news programs and talk shows have regular segments that give the show a predictable flow, you can add sections to your shows too.
Being the host of a podcast has been a great experience. And the lessons that I learn in “finishing school” go with me when I’m out and about in the business world.
P.S. Click here to find out more about David Wolf’s podcasting services.
And if you think you’d be a good guest on my show, send your idea to [email protected].

How to promote music events.

Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance.

When I caught up with him recently, I was happy to see that he was still playing the trumpet and composing.
But he’s also bringing his marketing skills to the table in a big way, raising money and awareness and growing a loyal fan base for the Portland Jazz Composers Ensemble as well as for his own musical projects.
During this interview, he tells you all about the marketing methods that have worked well for him and will work with other musicians.
Listen to it here.

Check out my new LinkedIn profile pic

Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp.

Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo there you’re missing out on a huge opportunity to tell people about who you are and what you do.

So when Mary Rose offered to make me a new cover photo for my LinkedIn profile, how could I resist?

Not only does Mary Rose know me, and she understands my business, but she also knows the value of having a great cover photo. She was offering me what I needed, just at the time when I needed it.

How about you?


Here is what she came up with.


How to promote music events, an interview with Douglas Detrick

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University.

These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble.

In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit and telling engaging stories that get people from all walks of life to care about what he’s up to musically.



Do you have the perfect Christmas gift?

When I was pregnant and living in a small apartment in NYC, mother in law gave me the perfect gift.

A month’s worth of house cleaning.
I loved it, because I was getting huge and being pregnant is exhausting and my sense of smell was a million times stronger than before.
Again, I loved it.
Now that I have a couple of businesses, I’m thinking of ways to promote the gift-worthiness of what I sell.
Just this morning I got a message from one of my laundry customers. He bought 10 loads of laundry as a gift for his son. So today I’m going to promote the laundry gift cards.

I’ve done a couple of successful holiday promotions for my marketing customers. Karen Wray had a lot of new customers come in because they saw an article that I published. And The Pig + Fig got some great feedback and some sales off this email that I wrote for them.

What about you?

Are you promoting your products and services as gifts during the holiday season? (Sometimes it takes a little imagination… but I think anything can be a gift).
I’m here to help.