Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.
As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their SEO rankings, engage their customer base and make a steady stream of sales. And in this podcast, he shares his tips on how to use weave compelling stories into your marketing mix. Check him out at https://www.grafixcatmedia.com.
I’ve done a couple of successful holiday promotions for my marketing customers. Karen Wray had a lot of new customers come in because they saw an article that I published. And The Pig + Fig got some great feedback and some sales off this email that I wrote for them.
What about you?
In a couple of days, you might find yourself sitting around the table, eating pie.
Your cousin or uncle or nephew will be next to you making small talk, and you mention work.
(But I have to admit it’s funnier when it happens to my husband… who always has to explain that plasma physicists don’t work with blood or TV’s.)
I’m sure it happens to you too.
And it’s not because your job is that hard to understand. It’s just that it can be hard for others keep track of what you do.
It’s up to you to make it memorable.
Earlier this year I wrote a case study that helped several people explain what they do for a living all at once.
Edj Ink (a printing and branding company run by Patrick and Lisa Brenner) hired me to write the case study.
As soon as the “Skip Ad” button appears on the screen your eyes are glued to it so you can pounce with your ad-skipping fingers the moment YouTube will let you.
Most advertising people will use that fact of life and immediately lecture you on the importance of grabbing your viewer/reader’s attention within the first five seconds (how rude!) and then charge a ridiculous amount of money to create that attention-grabbing ad.
Adam Greenhood walked away from his job as an advertising executive because he was tired of charging so much money to create ads that people ignore.
His Eureka moment came when he was staring at that Skip Ad button.
Instead of trying to get people to pay attention, why don’t we just pay people for their attention?
That’s how AdWallet got started.
AdWallet is an ad platform where you can create an ad and send it to users who have agreed to watch the ad.
That’s because your ad will be sent to a highly targeted audience. (The users have filled out a detailed profile).
They get a notification when they have an ad to watch. They watch it and have to answer a question afterward. That way you know that they paid attention.
When they answer the question correctly, they get fifty cents and AdWallet gets fifty cents.
Plus, after they earn their $.50, they can get an additional $.25 by accepting an offer.
So you can show them an ad and then send them a coupon to come to your place of business. If they accept the offer, they will show up at your place of business with your offer right there on their phone.
I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that were afoot for everyone.
One woman was among us, but not part of the group. She looked like she just came back from the beach and she wanted to know what everyone was so excited about.
The early bird tickets were $3,500 (and the regular price is $5,000).
If you need a sales letter, now is the best time to have me write it.
Next week I’m going to AWAI’s Fast Track to Copywriting Success Bootcamp. I have been going almost every year since 2010 when I joined the Circle of Success. I’ll also be going to the Titanides Live event.
And that is why you should contact me know about your sales copy. I will be spending the week immersed in copywriting, finding out the biggest trends and learning secrets from the best copywriters on the planet, like Clayton Makepeace, Carline Anglade-Cole, Nick Usborne, John Forde, Steve Slaunwhite, and Richard Armstrong to name a few.
I’m totally excited and ready to learn. But more important, I’m ready to use all this information and write some highly effective sales copy.
Talk to you soon!