WAY too much traffic.
We drove as far down into the shallow ditch as we could, dumped a dozen Christmas presents onto the dirt to get at the spare and got to work.
Meanwhile, tankers and other huge trucks continued to speed by… going 80, 90 miles per hour. This was insane!
Another valuable blogging resource from Todd E. Jones.
This week I’m going to be interviewing Todd E. Jones on my podcast.
Todd is a content strategist, copywriter and web designer from Conway, Arkansas.
Your blog will be AWESOME in 2018… here’s why.
Did you create the content that you planned to create?
Did your blog drive traffic to your website and did you turn that traffic into sales?
Whether you knocked it out of the park last year with your blog… or fell a little
short… chances are you want things to go even better next year.
And I have something that can help you reach your 2018 blogging goals. It’s my blog
brainstorming worksheet for content marketers.
Download it here.
And if you know anyone who wants to use content marketing to grow their business
next year, feel free to forward it to them. This is a free resource that
I put together to help marketers come up with profitable ideas.
Check out my new LinkedIn profile pic
Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp.
Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo there you’re missing out on a huge opportunity to tell people about who you are and what you do.
So when Mary Rose offered to make me a new cover photo for my LinkedIn profile, how could I resist?
Not only does Mary Rose know me, and she understands my business, but she also knows the value of having a great cover photo. She was offering me what I needed, just at the time when I needed it.
How about you?
P.S.
Here is what she came up with.
Hey! You got egg yolks all over my mattress!
My husband and I want to get each other a new mattress for Christmas because we’ve had our mattress long enough that it’s starting to gross us out.
(One way to sell a mattress is to talk about all the horrible skin cells and dust mites that build up over the years… barf!)
And now I’m getting all kinds of mattress commercials in my news feed and on my YouTube channel.
My favorites are the ones by Purple.
I like these commercials because they find a dramatic way to demonstrate the benefits of the bed. They break raw eggs on the bad mattresses and show that the purple mattress can support a raw egg even when a lot of weight is dropped on it.
It’s entertaining and fun to watch. The “how-to” makes you think you’re going to learn something (and you do) and it’s so off the wall that you don’t mind that you’re being sold a mattress.
… have you tried this mattress?
How to weave stories through your marketing.
Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.
As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their SEO rankings, engage their customer base and make a steady stream of sales. And in this podcast, he shares his tips on how to use weave compelling stories into your marketing mix. Check him out at https://www.grafixcatmedia.com.
Do you have the perfect Christmas gift?
I’ve done a couple of successful holiday promotions for my marketing customers. Karen Wray had a lot of new customers come in because they saw an article that I published. And The Pig + Fig got some great feedback and some sales off this email that I wrote for them.
What about you?
How Karen achieves a consistent online presence
Since I hired Mandy, I have more of a continuous presence online and locally. People are aware of my gallery, see the articles and appear to read them, and they come in as a result. I have seen an increase in people saying they found me through articles and Facebook.
Do you need someone to plow your parking lot or driveway?