Girl on Fire.
Thank you to Kim Krause Schwalm for recognizing me as the Girl on Fire for the month of February in The Girl’s Club Facebook group. It is such an honor!
Thank you to Kim Krause Schwalm for recognizing me as the Girl on Fire for the month of February in The Girl’s Club Facebook group. It is such an honor!
Last week we had an interesting discussion about how to sound like an authority, even when you’re bringing in guests who might be more recognized in your field.
I don’t know about you, but if I’m interviewing someone on my podcast, it’s because I consider them to be an expert and I want to listen to what they have to say.
It came with a ice cube with a fly in it, a bloody bandage that lets you pretend that your finger was stabbed through with a nail, and of course, fake poop.
When Calvin first got it, I could see that his mind was reeling with the possibilities of where he should put the poop to get the biggest laughs.
On Dad’s pillow?
It turned out he casually left it on the window sill by the stairs. And when my husband saw it there he was perplexed.
Who did this?
Was it the baby or the dog?
How in the hell did Ella or George poop in the windowsill?? Is that even possible?
Calvin was more than willing to take credit for the poop (I would have let the mystery drag on a little longer).
He saw it and without missing a beat, ate it. Once it was in his jaws he seemed genuinely disappointed that it was fake…
… which is why you never let him kiss you on the lips.
Where am I going with this?
This prank set might be the most played-with present this Christmas season in my house. I was the one that bought this $20 prank set. It doesn’t really solve a problem, I’m just bored and love it when my kids play practical jokes on each other.
Sometimes we buy things for highly illogical reasons.
And so do our customers.
We may have a list of benefits in front of us, but we’ll never know the quirky reasons for buying or be able to collect the random testimonial unless we keep in close contact with our customers.
And that is why I love daily emails.
It makes it easy for your customers to find you when they need you (because your emails are always in their inbox).
This week I’m going to be interviewing Todd E. Jones on my podcast.
Todd is a content strategist, copywriter and web designer from Conway, Arkansas.
I’ve done a couple of successful holiday promotions for my marketing customers. Karen Wray had a lot of new customers come in because they saw an article that I published. And The Pig + Fig got some great feedback and some sales off this email that I wrote for them.
What about you?
I enjoyed getting interviewed by James Newcomb on his MusicPreneur podcast.
The sound was like nails on a chalkboard.
Worse.
Metal on bare metal.
The worst part about it was that I knew my brakes were worn down to a stub.