Client Success Stories
How Gordon Mitchell kickstarted his strategy with a Content Marketing Consultation
Click to hear what Gordon had to say
Gordon Mitchell specializes in setting up reverse mortgages for people who are 62 or older.
His company, New Mexico Reverse Mortgage, was in the process of starting a content marketing campaign that would attract qualified customers. Gordon and his partner wrote an e-book called, “10 Strategies to Increase Your Retirement Cash Flow.”
Gordon came to me to get recommendations on how to improve his e-book. He also wanted advice on how to proceed with his content marketing plan.
I wanted to help him in the most cost-effective way, so we met for a one-hour content marketing consultation. During the consultation I gave him a critique of his e-book and helped him brainstorm ideas for articles, case studies and newsletters by interviewing him about his business and the needs of his clients. He received a recording and a transcript of the interview, so he could use it for future reference.
How Karen Wray found new fans.
Mandy is my publicist. She writes articles for the magazine and the local papers and also posts articles on social media. It’s well worth the money, and it gets rid of the headache of ‘I have to write this article.’ Mandy takes care of it.
Since I hired Mandy, I have more of a continuous presence online and locally. People are aware of my gallery, see the articles and appear to read them, and they come in as a result. I have seen an increase in people saying they found me through articles and Facebook.
As a business owner, I was thinking of saving time over saving money before hiring Mandy. For someone who knows how to write well, knows how to place them… it’s invaluable.
I would absolutely recommend Mandy to other people. She works very hard to satisfy [the] business owner. She’s very creative with the placement of articles. Recently, I had someone from Santa Fe come up after reading an article about us. I didn’t put it there!
How Laura Crucet felt prepared for anything.
— Laura Crucet, Pig + Fig Cafe
I first saw Mandy’s work for other people on social media. We were open to changing over to someone new, and we’re happy we changed over to Mandy. It’s gone from general writing and social media management to helping us curate our personality in the community.
The most successful thing Mandy’s done was during our recent remodel. People were confused, thinking the fire marshal shut down one of our locations. Business dropped off. Mandy wrote a press release, got it posted in the Monitor, and cross-posted it on social media.
This was late Thursday night. Friday was our most successful day in two weeks. Our business doubled compared to what it had been over the last two weeks. That’s what she does.Mandy’s also helping us keep our wine events successful. They’re continuously selling out.
Hands down, I’m happy we hired her. She knows our style. She understands it’s all business, it’s nothing personal. If Food Network approached us, I’d feel comfortable approaching Mandy about that. Our role in the community is always changing. You never know what’s going to come. We feel like she’ll be able to rise up to the challenge of that.