2018 is off to a heart-pounding sprint, and I can’t help but thank my lucky stars that I have help. Brit McGinnis is a copywriter from Oregon who has stepped in for me when things get crazy to crank out copy when I need it the most. Her assistance has made it possible for me […]
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Have you ever set a goal or resolution, only to completely forget about it? (Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!) One of the most valuable things […]
Last night we were driving up 285 toward Carlsbad, NM, (still on the Texas side) when we hit a pothole hard. The air exploded out of our tire. My husband steered the van onto the shoulder of the road while a speeding semi bore down on us from behind. We drove as far down into […]
This week I’m going to be interviewing Todd E. Jones on my podcast. Todd is a content strategist, copywriter and web designer from Conway, Arkansas. For the past 15 years, he has been building websites and helping companies develop the content for their websites. I’m looking forward to hearing his advice on how entrepreneurs can […]
Did you create the content that you planned to create? Did your blog drive traffic to your website and did you turn that traffic into sales? Whether you knocked it out of the park last year with your blog… or fell a little short… chances are you want things to go even better next year. […]
Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp. Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo […]
My husband and I want to get each other a new mattress for Christmas because we’ve had our mattress long enough that it’s starting to gross us out. (One way to sell a mattress is to talk about all the horrible skin cells and dust mites that build up over the years… barf!) And now […]
Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story. As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]
I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]
When I was pregnant and living in a small apartment in NYC, mother in law gave me the perfect gift. A month’s worth of house cleaning. I loved it, because I was getting huge and being pregnant is exhausting and my sense of smell was a million times stronger than before. Again, I loved it. […]