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WordPress: The simplest way to build your business website

An Interview with Susanna Perkins By Mandy Marksteiner Susanna Perkins is an online copywriter who has a super useful website called WordPressBuildingBlocks.com where she teaches a simple step-by-step system for building a website using WordPress. Mandy: How did you get started building websites with WordPress? Susanna: I’ve been building websites since the mid-1990s. I started […]

Using useful content to boost your SEO [video]

Check out the video from my recent class, SEO for Small Business. Patrick Brenner (owner of a local printing company, EDJ Ink) and I hosted a class at the Chamber of Commerce called SEO for small business. Click the link to see the video on YouTube: SEO for Small Business. Click here to read “WordPress: the […]

Get better customer reviews in three easy steps

I gave Lisa Shin, owner of Los Alamos Family Eyecare, a marketing consultation in the fall of 2015.  I saw her recently, and was pleased to hear that my suggestions really turned things around for her business. Here is what she did and how it helped. When she got her consultation, she was upset because […]

How to Market to Tourists

By Mandy Marksteiner Local businesses benefit when tourists make a point of stopping in, eating, drinking, or shopping. The question is, how do you get your biz on the itinerary? Here are a few suggestions. Be specific “Tourist” is too general. And the word doesn’t always sound like a compliment. Everyone travels at different times […]

How to accelerate “word of mouth”

By Mandy Marksteiner Many business owners rely on “word of mouth.” But that doesn’t mean you should sit with your hands folded and wait for people to say nice things about your business. There are several things that you can do to speed up the process. Read on for some inexpensive marketing tactics that build your […]

5 questions you must ask before hiring a logo designer

By Brenda Fleming You have an amazing business idea and you’re ready to change the world, and make some money in the process. But if you want to attract customers you need an identity that people will remember. Before you can make a website, manufacture products, design ads, or even print out business cards you […]

This just gave me the heebie jeebies

My father-in-law was taking out the trash at dusk. When he reached into the shadows to open the screen door he had no idea that a snake had draped itself over the latch. It coiled around his wrist before he could sense that it was there. Just as quickly, Bob’s reflexes took over and he flung […]

Who knew men like this too?

A couple of years ago my husband, and my sister’s husband, went to the store to buy diapers and beer. What they saw made them rush home to report back. “They had My Little Pony t-shirts… in the men’s department!” We didn’t want to judge, but still, (as Applejack would say) what the hay? These t-shirts […]

Play a little “hard to get”

Romance novels are my favorite guilty pleasure. Last weekend I read Tough Love by Lori Foster. The main character gets the guys attention by pretending that she’s not interested in a relationship (even though she is). The more she plays hard to get, the more he wants her. Romance aside, have you noticed that life […]

Go for the Double Whammy… If your stuff works, use it again!

Last week I was surprised to see one of my clients appear in my Facebook newsfeed holding a poster that I made for him three years ago. The poster was for his class, Financing the Entrepreneurial Enterprise. The first class filled up very quickly… so he realized that the poster was working and decided to […]