I opened my copywriting business 13 years ago when I moved to Los Alamos, NM. As a person with a background in the arts, moving to a community that revolves around science and the Los Alamos National Lab was an eye-opening experience.
In my everyday life I am surrounded by scientists and inventors and I have gotten to know them personally and professionally, and understand how they think and what they care about. This helps me write effective marketing copy for a highly educated audience.
When scientists and inventors get together to discuss experiments and inventions, the conversation can get technical. I have a reputation for being able to “speak geek”, but more importantly, I have a talent for helping scientists express their ideas in layman’s terms so customers understand and are willing to buy.
Over the years I have been involved with the startup community in Los Alamos, teaching workshops about marketing in entrepreneurial classes, at the chamber of commerce, in business groups and in co-working spaces.
I’ve helped over a dozen startup founders gain attention with clear and compelling stories, raise initial funding, craft compelling pitches and develop sales pieces. My clients appreciate my ability to simplify their ideas while persuading others to invest and buy.