People are forgetful.
And when I say “people” I’m mainly talking about myself and my children… you might know some people like that too.
This morning I was getting them ready for school. I had the lunches lined up on the table and was making a big pile of snow clothes while the middle one was reminding me of all the things that I needed to buy in the next week while I was saying, “Uh huh, uh huh.”
Finally we all piled into the car and made our way to the elementary school. My son asked, “Do we have lunches?”
“I don’t know,” I replied. “Do you?”
At that point they had the choice between getting to school on time or going back for the lunches. They wanted to be on time, so I let them out and grumbled to myself on the way back about how we all need to get better at mornings.
I would love it if my kids magically started taking care of all of their school things on their own, but I realize that it’s my job to train them… and I’m the forgetful one!
I got the lunches, dropped off the youngest at preschool (and almost took her coat with me and had to go back and return it) and finally brought the lunches to the elementary school.
Not the best start to the day, but sometimes people get overwhelmed and forgetful. Happens to the finest of us.
Including your customers.
Just because you told them about your event or your sale doesn’t mean they will remember or respond.
It’s OK to repeat the same message in a few different ways in order to get people to notice.
Especially if the message is important.
When my clients are trying to get a specific response from their leads (like getting the leads to call them), a series of five to ten emails usually does the trick.
If you would like to set up an appointment to have me write an email series for you, send me a note at firstname.lastname@example.org.