Last week we had an interesting discussion about how to sound like an authority, even when you’re bringing in guests who might be more recognized in your field.
I don’t know about you, but if I’m interviewing someone on my podcast, it’s because I consider them to be an expert and I want to listen to what they have to say.
- Prepare your intro and out-tro messages ahead of time and practice. I personally have a low-key speaking style and so I have to ramp up the enthusiasm when introducing people. It doesn’t feel “natural” but it sounds good.
- Think of questions that will get the guest to share information that your guests will care about. Before the guests come on the show, spend time asking yourself why you want to introduce this person to the listener. What will the listener gain from knowing this guest? Once you have that clear in your mind, write out your questions.
- Create a sense of form and structure with your episodes. Just like news programs and talk shows have regular segments that give the show a predictable flow, you can add sections to your shows too.