Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp.
Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo there you’re missing out on a huge opportunity to tell people about who you are and what you do.
So when Mary Rose offered to make me a new cover photo for my LinkedIn profile, how could I resist?
Not only does Mary Rose know me, and she understands my business, but she also knows the value of having a great cover photo. She was offering me what I needed, just at the time when I needed it.
How about you?
Here is what she came up with.