My daughters and I made Apple Cupcakes with Cider Frosting last fall.
(During that time of year, I have frequent and messy baking frenzies).
We got the recipe from a little magazine that we got in the mail that was published by Smith’s… you know, the grocery store.
Rather than send another flyer full of deals and coupons they sent a magazine full of recipes, holiday decorating ideas and tips for getting through Halloween without a meltdown.
I held on to it for weeks because there were a couple of things that I wanted to try, and Gloria saw it and wanted to make EVERYTHING. So I ended up walking through the store literally using it as a grocery list.
Think about that for a second. I bought everything that they asked me to buy, without even using a coupon.
Why did that work? I don’t know.
Actually, I do know, and I’ll tell you why it worked for me (I can’t speak for others).
I don’t use coupons. When I was a kid I used to clip coupons and spend hours organizing then and then rummaging through them while standing in line at the checkout counter.
Some point along the way, I decided that that is a waste of time. First of all, it’s depressing, and makes me FEEL poor. I’ve worked too hard to claw my way a couple notches up the socioeconomic ladder to continue to do thing that make me feel poor, even if it might save money.
And, as one of my wealthiest friends says: a penny earned is a penny saved.
So. No more coupons.
Instead, I use my time to either make money, or do spiritually enriching activities like baking muffins with my daughters.
The mailer with the recipes worked perfectly because it gave me the ideas and information that I needed to be the festive baked goods slinging mom that I imagine myself to be this time of year. It made it easy for me to spend quality time with my daughters.
So I bought the ingredients and didn’t worry about the price. That’s how I roll.
If you want to advertise your products or services, and you’re tired of offering discounts, try content marketing.
Rather than sell, use content to teach your customer something that will make his or her life better.
If you have any questions about how to do that, give me a call. This is what I do! 505-515-7001.