I’ve been bellyaching all week because a client canceled a project.
He didn’t mark up what I wrote or say anything was wrong with what I gave him.
I don’t think it had much to do with the work at all.
His biggest problem was ME.
I could totally take it personally this time.
He didn’t think I acted professionally. I was late to our meeting. I didn’t seem to be paying attention when he was talking. And he was really offended when he could hear kids in the background when we spoke on the phone.
I get that there are some basic things that I can improve my business life.
I am going to be more punctual, but I am also going to charge people for mileage and my time when they ask me to meet in another city.
I will never again take a call when there will be kids in the background, but that means that if a client calls on a Saturday and asks, “Is this a good time?” the answer will be, “No, let’s make an appointment.”
With those things out of the way, I want to talk about the bigger issue here.
I am a professional writer… people pay me to do this. But you’re not hiring me because I’m going to show up in the three-piece suit holding a clipboard and an official file.
You hire me because I am going to get to know you, find out what makes you and your business special and unique, and then write something that will connect with your audience on an emotional level.
In the past, my laid back demeanor helps me accomplish my goals. It makes other people feel comfortable, and when they feel comfortable they start to share their stories and give me the kind of material that works.
I want your unique personality to shine through when I write something for you.
P.S. So if you want to be 100% professional, it might not be a good fit. I want to get to know you and show just enough of your quirky side to get people’s attention and get them to buy.