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My husband is going to hate this (and love it)

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I know it’s wrong, but I can’t help it.

I have a rivalry with my husband over money. Even though he has always made more moolah than me, I still dream of raking in more than he does.

When I told him today that I was offering a package where my clients get daily emails for $1,500 a month he did some quick calculations and said, “Hey! That would mean that I have to go to work for eight hours every day… and yet you could make more than me by writing FOUR lousy EMAILS???”

Yes! I could! (Tee hee).

But listen. When it comes to emails, it doesn’t matter how much time I spend doing them. In fact, the time I put in is completely irrelevant.

Then only thing that matters is how much each email converts. If someone is making sales every day from their emails, this deal makes a lot of sense.

If you or anyone you know is looking for a daily email copywriter, call me.

(It will drive my husband nuts! But he’ll also be thrilled because we’ll be able to get a new mattress. And you’ll be thrilled because of all the sales you’ll be making.)


Talk to you soon!
Mandy
P.S. This week I am running a special on three case studies for only $395. To get this limited time deal, send an email with the subject line “Three case studies” to [email protected] before midnight on Friday, October 6th.  This offer is first come first served.

Here’s how my new client is making his decision

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Last week I was negotiating a contract with a new client.

man contemplating between two points on a mural labelled A and B
My client shared his decision-making thought process with me.

He knows what he wants to accomplish, how much work he thinks he needs, and I’m sure he has a good idea of how much money he can make from his marketing efforts. He knows what he’s doing.

When we were discussing my prices and offerings he rightly wanted to get as clear a picture as he could about how much I will get done if he decides to pay me.

He wants to know what kind of ROI he’ll be getting.

I considered what he needed and pointed him toward one of my packages and committed completing to a certain amount of work.

But he still hadn’t decided.

So I called him again to see what needed to happen before we could move forward.

He said that he wanted to spend a week or two doing some of the work himself just to get an idea of how long it would take him to get it done. He knows what his time is worth, and he knows what else he needs to accomplish.

After doing that he will know how much, and what exactly, he wants to outsource.

That sounded completely fair to me! And if you’re thinking about hiring me, or anyone else for that matter, it might be helpful to try thinking it through like my new client is doing.

Figure out what exactly you might outsource. Ask yourself if you can do it yourself, and find out how long it would take you to do it well.

How much would you pay yourself to do it?

If you can do it better and cheaper and faster on your own, then by all means, do it yourself. But if you realize that you will save time and money and get better results, you should outsource.


Talk to you soon!
Mandy
P.S. This week I am running a special on three case studies for only $395. To get this limited time deal, send an email with the subject line “Three case studies” to [email protected] before midnight on Friday, October 6th.  This offer is first come first served.