Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it? (Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!) One of the most valuable things […]

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.   As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]

How to promote music events, an interview with Douglas Detrick

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]

A musician and an entrepreneur walk into a bar…

I enjoyed getting interviewed by James Newcomb on his MusicPreneur podcast. Listen here. We talked about how to build an audience, and be able to reach out to them quickly, easily and cheaply at a moment’s notice whenever you need them. I hope you enjoy it.