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It was their busiest day in weeks!

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Last week my client, Laura Crucet, called me because something was going wrong.

Business was unexpectedly slowing down. That day she got a phone call that let her know what might be the problem.

The caller asked whether they would be providing holiday catering even though they were closed for construction.

Yikes! They weren’t closed for construction at all! There was an article in the paper that said that there was a conflict between the landlord and the fire marshal… a conflict that was being worked out. But people read that article assumed that they were closed.

I wrote this article, and the next day they had twice as much business as they had been getting over the past two weeks.

I’ve been working with Laura and Fernando for almost a year. This is what Laura had to say about the experience:

“I first saw Mandy’s work for other people on social media. We were open to changing over to someone new, and we’re happy we changed over to Mandy. It’s gone from general writing and social media management to helping us curate our personality in the community.
 
The most successful thing Mandy’s done was during our recent remodel. People were confused, thinking the fire marshal shut down one of our locations. Business dropped off. Mandy wrote a press release, got it posted in the Monitor, and cross-posted it on social media.
This was late Thursday night. Friday was our most successful day in two weeks. Our business doubled compared to what it had been over the last two weeks. That’s what she does.
 
Mandy’s also helping us keep our wine events successful. They’re continuously selling out.
 
Hands down, I’m happy we hired her. She knows our style. She understands it’s all business, it’s nothing personal. If Food Network approached us, I’d feel comfortable approaching Mandy about that.
 
Our role in the community is always changing. You never know what’s going to come. We feel like she’ll be able to rise up to the challenge of that.”
 
Laura Crucet,
Owner of The Pig + Fig Cafe
 

If you have an event coming up, or want to get more people to come to your business, a press release might work for you.

I can drink to that!

/in , , /by

Last night I attended a wine dinner at the Pig + Fig Café, featuring the sublime wines from Hourglass.

The wine and the food went so well together. Perfect pairings!

And while I was there I noticed something that The Pig + Fig and Hourglass have in common. They have all the business they need because they have great mailing lists.

Michael Cooperman told the story about how Hourglass got their start.

They were about to release the Cabernet for the first time, the sommelier from Tra Vigne, David Stevens, asked Smith for a taste. He was completely floored by the quality and asked them to join a tasting with famous wines like Screaming Eagle, Bryant Family Wines, and Harlan Estate Wines.

At the tasting, Stevens told the judges that they added a wine from a little upstart winery called Hourglass. He asked that they just give the wines a ranking in order of preference. In a situation where they were competing against the best of the best, the wine that nobody had ever heard of was able to hold it’s own.

The next day their mailing list was filled with names, and they have been able to quickly sell their wines to their subscribers ever since. The people on the list want to buy those wines.

And as many of you know, the Pig + Fig Café also has a great mailing list. Whenever they have a wine dinner or special event, they easily fill the seats because the people on the list want to get reservations for the special events.

That is why I love email marketing so much. It makes it possible for businesses to stay in touch with people who are interested in a cost-effective manner so you don’t have to struggle to make sales.

If you need help writing emails that sell, give me a call at 505-515-7001. Or contact me at [email protected].

Take care!

Mandy