How to promote music events, an interview with Douglas Detrick

Posted on Leave a commentPosted in Marketing for my clients, Monster Mice, Small Business Growth

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]

Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Monster Mice, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

How well do you understand your customers?

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Gordon Mitchell was also one of the five finalists for the NM PowerCircle Small Business Marketer of the Year award. Gordon helps baby boomers get a steady stream of cash flow throughout their retirements with reverse mortgages. He is very successful at what he does, and has implemented a lot of the direct response techniques […]

How to Find Hidden Gold in Any Business

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Kim Krause Schwalm is one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get a Boardroom control. Before she began her career as a freelance copywriter she ran the Healthy Directions supplement […]

How to turn your interests into an online business

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Monster Mice episode 9: with Stephanie O’Dea Stephanie O’Dea is a best-selling author and slow cooking expert who has been featured on Good Morning America, Rachel Ray, The Los Angeles Times, Prevention, Real Simple, The New York Post and Oprah.com. In this interview she explains how she turned her personal interests into a profitable online […]

Mary Rose Maguire reveals her deepest secrets of market research

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Mary Rose Maguire (also known as “Wildfire Maguire”) is a copywriter who helps accountants gain an unfair advantage in their marketplace, build a successful business in less time, attract better clients and make more profit. What’s her secret? Understanding your target market. In this interview she reveals How to build a buyer persona Inexpensive ways to […]