She scoffed when I told her I write emails…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

  I was in the Delray Beach Marriott. I had just wrapped up a solid two-hour networking extravaganza at the famous and insanely valuable Job fair at the end of AWAI’s Bootcamp. I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that […]

My nasty bar fight with Ben Settle taught me how to turn batshit-crazy complainers into paying customers

Posted on 12 CommentsPosted in Featured

I love meeting famous copywriters in the hotel bar at AWAI’s annual Bootcamp. But when I saw Ben Settle sitting there, drinking beer with his friends, I felt a surge of anger that I couldn’t ignore. It was crazy. I’ve never met him in person and yet I’d been holding a grudge against him for […]