Working with clients – Jenny Thompson’s advice to copywriters

Jenny Thompson is the Founder and CEO of SafetyPIN Technologies, a tech startup that lets you pre-screen people that you might hire online (like dog walkers, baby sitters, and housecleaners) so that you can establish mutual trust. Before starting SafetyPIN, she had a successful career with Agora and was the President of New Market Health. […]

How’d this turd get on the windowsill?

I got my son a box of pranks for Christmas (because he loves doing practical jokes). It came with a ice cube with a fly in it, a bloody bandage that lets you pretend that your finger was stabbed through with a nail, and of course, fake poop. When Calvin first got it, I could […]

Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it? (Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!) One of the most valuable things […]

WAY too much traffic.

Last night we were driving up 285 toward Carlsbad, NM, (still on the Texas side) when we hit a pothole hard. The air exploded out of our tire. My husband steered the van onto the shoulder of the road while a speeding semi bore down on us from behind. We drove as far down into […]

Your blog will be AWESOME in 2018… here’s why.

Did you create the content that you planned to create? Did your blog drive traffic to your website and did you turn that traffic into sales? Whether you knocked it out of the park last year with your blog… or fell a little short… chances are you want things to go even better next year. […]

Hey! You got egg yolks all over my mattress!

My husband and I want to get each other a new mattress for Christmas because we’ve had our mattress long enough that it’s starting to gross us out. (One way to sell a mattress is to talk about all the horrible skin cells and dust mites that build up over the years… barf!) And now […]

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.   As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]

Tell your business story from the customer’s POV.

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

Was trick or treat on Mainstreet a SCARY waste of time?

I took my kids to Trick or Treat on Mainstreet last Friday with my kids. It was fun, but I couldn’t help but snicker behind my mask when business owners claimed that it was a good way to get in front of people and give back. Was it really? I remember being herded from booth to booth, my […]

The love couch

I don’t want to brag, but the minute I got home from Bootcamp everyone wanted to cuddle with me. My dog was first in line, because he was the first to come thundering down the stairs at three in the morning ready to greet me with licks and affectionate doggy lean-ins. Then came Quinn, ready to […]