Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Monster Mice, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]