Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

Mary Rose Maguire reveals her deepest secrets of market research

Posted on Leave a commentPosted in Featured

Mary Rose Maguire (also known as “Wildfire Maguire”) is a copywriter who helps accountants gain an unfair advantage in their marketplace, build a successful business in less time, attract better clients and make more profit. What’s her secret? Understanding your target market. In this interview she reveals How to build a buyer persona Inexpensive ways to […]