My nasty bar fight with Ben Settle taught me how to turn batshit-crazy complainers into paying customers

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I love meeting famous copywriters in the hotel bar at AWAI’s annual Bootcamp. But when I saw Ben Settle sitting there, drinking beer with his friends, I felt a surge of anger that I couldn’t ignore. It was crazy. I’ve never met him in person and yet I’d been holding a grudge against him for […]