She scoffed when I told her I write emails…

Posted on Posted in Advice for Writers, Copywriting, Direct Response Copywriting
  grumpy elderly woman with a butterfly necklace and a blazer tucked over her shoulderI was in the Delray Beach Marriott.

I had just wrapped up a solid two-hour networking extravaganza at the famous and insanely valuable Job fair at the end of AWAI’s Bootcamp.

I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that were afoot for everyone.

One woman was among us, but not part of the group. She looked like she just came back from the beach and she wanted to know what everyone was so excited about.

She pulled me aside and asked me, “What do you write?”

… and I was still in the groove, marketing myself and trying to stand out as an email copywriter. So I blurted out, “I write emails.”

“Emails??” she scoffed. “I thought you were a real writer… I thought you wrote BOOKS!”

All the other copywriters turned to look and hide their giggles… this lady was really bellowing at me and I could feel my face turning bright red.

I wondered when that damned elevator would show up because this lady was still scowling at me like I was the world’s biggest moron. Emails, indeed!

But, whatever.

I don’t have to impress her.
Because I can tell you for a fact that writing emails is totally awesome.

Just last week I was sending one email a day to my client’s list. We’ve been trying to sell tickets to an yoga retreat in Mexico.

The early bird tickets were $3,500 (and the regular price is $5,000).

Our goal was to sell ten tickets. I’m not a math genius, but I believe doing that would bring in $35,000.

Not bad for a bunch of stinkin’ emails!

The best part is that we sold more than ten. 🙂

I’m just really pleased to get some good results for my clients… and to go to bed knowing that the money that I charge is WELL worth it, because of the ROI that they are getting.

So, did I explain all that to the lady at the elevator?

Of course not!

Not with her giving me the stink eye like that… (Gosh, you’d think she’d be in a better mood after spending the afternoon at the beach!)
Anyway, if you’ve been thinking of using email to increase your sales, give me a call.

Leave a Reply

Your email address will not be published. Required fields are marked *