Check out my new LinkedIn profile pic

Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp. Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo […]

Hey! You got egg yolks all over my mattress!

My husband and I want to get each other a new mattress for Christmas because we’ve had our mattress long enough that it’s starting to gross us out. (One way to sell a mattress is to talk about all the horrible skin cells and dust mites that build up over the years… barf!) And now […]

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.   As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]

How to promote music events, an interview with Douglas Detrick

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]

Do you have the perfect Christmas gift?

When I was pregnant and living in a small apartment in NYC, mother in law gave me the perfect gift. A month’s worth of house cleaning. I loved it, because I was getting huge and being pregnant is exhausting and my sense of smell was a million times stronger than before. Again, I loved it. […]

Beat writer’s block with this trick.

I’ve been “working” on a memoir for the past 15 years. Most of it is in my pile of diaries. I’ve spent a lot of time typing out my notes from years ago and compiling a huge scary mountain of documents that don’t make sense. …. And I’ve spent a lot of time thinking about […]

How Karen achieves a consistent online presence

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

Do you need someone to plow your parking lot or driveway?

A couple of weeks ago, I was asked to make a brochure for a group of men who have a local snow plowing business. Here’s how it turned out. Front: Back: If you’re in Los Alamos, call Valente Yoder at 505-692-8422 or Luis Ontiveros at 505-695-0083. They do residential and commercial snow removal.  

It was their busiest day in weeks!

Last week my client, Laura Crucet, called me because something was going wrong. Business was unexpectedly slowing down. That day she got a phone call that let her know what might be the problem. The caller asked whether they would be providing holiday catering even though they were closed for construction. Yikes! They weren’t closed for […]

This article brought shoppers into the gallery.

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]