Check out my new LinkedIn profile pic

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp. Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo […]

How to promote music events, an interview with Douglas Detrick

Posted on Leave a commentPosted in Marketing for my clients, Monster Mice, Small Business Growth

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]

How Karen achieves a consistent online presence

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

This article brought shoppers into the gallery.

Posted on Leave a commentPosted in Direct Response Copywriting, Marketing for my clients, Small Business Growth

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]