Our friends were already on their way to the Taos Ski Valley, but we were in so tight, we had only inches to move and the curb was so steep that it blocked the way.
What grit! What patience! What determination!
He said, “I’ll do it! I’m a professional.”
As a small crowd gathered to see if he would add another dent to the tin can that had us trapped, he squeaked his way out centimeter by centimeter.
For a while we couldn’t even tell if he was making any progress. But he had faith in his own mutant ability. Other people stopped by to offer their two cents, and he just said he kept his mind on his task and kept moving.
Finally he got the van lined up so we could back out. We were free.
As we thanked Paco for his fancy unparking he said, “I remember you from the last time you came here and visited your friends. What was it, ten years ago?”
While the Sagebrush Inn is cheaper, La Doña Luz Inn is more special. The rooms are more interesting and luxurious, it’s closer to the historic square, the guests are more interesting.
Using a newsletter they don’t have to compete on price. They can just send out the emails with stories about what’s going on with the hotel, talk about the artwork, tell more stories about the people who work there and what is going on in the city.
Then include a link to reserve a room.
The idea is that you keep the relationship going, and make more sales without having to constantly offer discounts.
P.S. I’d love to help you get started with a newsletter. I believe it’s one of the best ways to grow a business.
If you’re just getting started with a newsletter, or want to inject some life into your existing publication, I can help. I offer a one-hour consultation where we can plan out the content for your upcoming issues so that you will make more sales.
This consultation is $150. Call me at 505-515-7001 to set this up.