How’d this turd get on the windowsill?

Posted on Posted in Advice for Writers, Copywriting
I got my son a box of pranks for Christmas (because he loves doing practical jokes).
dog with fake poop
It came with a ice cube with a fly in it, a bloody bandage that lets you pretend that your finger was stabbed through with a nail, and of course, fake poop.

When Calvin first got it, I could see that his mind was reeling with the possibilities of where he should put the poop to get the biggest laughs.

In someone’s shoe?
On Dad’s pillow?

It turned out he casually left it on the window sill by the stairs. And when my husband saw it there he was perplexed.

Who did this?

Was it the baby or the dog?

How in the hell did Ella or George poop in the windowsill?? Is that even possible?

Calvin was more than willing to take credit for the poop (I would have let the mystery drag on a little longer).

Next, the fake poop got left on the floor under the computer. And George’s reaction (btw, George is my dog) was priceless and disturbing.
He saw it and without missing a beat, ate it. Once it was in his jaws he seemed genuinely disappointed that it was fake…

… which is why you never let him kiss you on the lips.

Where am I going with this?

This prank set might be the most played-with present this  Christmas season in my house. I was the one that bought this $20 prank set. It doesn’t really solve a problem, I’m just bored and love it when my kids play practical jokes on each other.

Sometimes we buy things for highly illogical reasons.

And so do our customers.

We may have a list of benefits in front of us, but we’ll never know the quirky reasons for buying or be able to collect the random testimonial unless we keep in close contact with our customers.

And that is why I love daily emails.

It makes it easy for your customers to find you when they need you (because your emails are always in their inbox).

They can hit reply and tell you what they think, good or bad, at any time. All that feedback is a gold mine for marketing.
And it makes it a lot easier to sell most products.

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