Hey! You got egg yolks all over my mattress!

Posted on Posted in Copywriting

My husband and I want to get each other a new mattress for Christmas because we’ve had our mattress long enough that it’s starting to gross us out.

(One way to sell a mattress is to talk about all the horrible skin cells and dust mites that build up over the years… barf!)

And now I’m getting all kinds of mattress commercials in my news feed and on my YouTube channel.

My favorites are the ones by Purple.

I like these commercials because they find a dramatic way to demonstrate the benefits of the bed. They break raw eggs on the bad mattresses and show that the purple mattress can support a raw egg even when a lot of weight is dropped on it.

It’s entertaining and fun to watch. The “how-to” makes you think you’re going to learn something (and you do) and it’s so off the wall that you don’t mind that you’re being sold a mattress.

… have you tried this mattress?

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