Marguerite McClay, the owner, was busy in the back of the kitchen. I was baffled, because I had no idea what she was doing. But I was really curious.
She was creating a perfectly smooth surface on a Tupperware bin full of corn starch. She started to use a small round cup to make one-inch dimples in the powder. I asked, “What are you doing?”
It turns out, she was making molds for her chocolate mint patties. The minty filling was warming up in a crock pot, ready to be poured into the molds. I had to stop everything and video tape it. She was kind enough to explain what she was doing for the camera. Here is the link: How To Make Chocolate Mint Patties from Scratch.
How can videos help your business?
No matter what type of business you run, creating and posting videos is hands-down one of the best ways to increase your website and social media engagement. It also helps you establish your credibility and sell more of your products.
In Marguerite’s case, the video gave her a chance to tell everyone that she has hand-crafted mint chocolate patties without having to make a sales pitch. She was able to demonstrate that the chocolates that she sells truly are made from scratch in her store. Nobody else in town offers that.
Also, people are curious about how people do stuff. When you go into the store, you can’t help but wonder what goes on back there. The video satisfies their curiosity.
Making a video doesn’t have to be hard.
Obviously, you can spend a lot of money making videos. But you don’t have to.
This video was made with my iPhone. Is it perfect? No. The lighting could be better, we could have staged it differently, etc. But it doesn’t matter. What matters is that we were able to tell a story, and give the viewers some interesting information.
She was already making the mints. I caught her while she was in action, and all she had to do was explain the steps as she went along. She is already an expert, so it was easy for her to just tell us about what she knows.
Here is how I can help.
I can help you come up with video ideas, write scripts, record and edit the videos and develop a video marketing strategy. Contact me at 505-515-7001 or firstname.lastname@example.org to set up an appointment.
Here are links to articles that I wrote about Rose Chocolatier:
In the Los Alamos Daily Post, “Rose Chocolatier is Moving to Central Park Square and Adding Espresso to the Menu.”
In the Los Alamos Monitor, “Pokemon Hiding at Rose Chocolatier’s ScienceFest Booth.”
If you’re serious about video marketing, check out my interview with David Doggett: “Sell More with Video Sales Letters.“