Eek! It’s a black widow. Kill it!!!!

Posted on Posted in Advice for Writers, Copywriting
I saw a black widow on the way to my car at the airport on Saturday night.
black widow on grey speckled background

She walked across a parking space, under a black corvette, across the street to a messy web where she snacked on yesterday’s butterfly.

Ever since I moved to New Mexico I have been terrified of black widows.

One of my husband’s friend’s kids got bit by one in his sleep and ever since I heard that story I’ve been expecting a black widow to jump out of the closet, bite my face and lay eggs in my corpse as it cools on the hallway floor.

So my whole being is screaming “Kill it! Kill it! Kill it!!!!!”

And yet, another part of me is going, “Wait. I can’t. I’ve never seen a spider walk across a parking space before. Where is she going? What’s going to happen next? Is she going to hunt? I want to see THAT and take more pictures.”

(Also, I had new boots and I didn’t want to get black widow guts all over the sole… so for a while I thought about running it over with a Smart Cart that someone had left out)

It reminded me of how you and I approach emails in our inbox. We see an email and think “Delete it! Delete it!” and we want to squash that message until it’s good and dead.

The reason I didn’t kill the spider, and the reason that I don’t delete emails that I wind up reading, is that I was curious. This spider doing something unexpected and I was too curious to kill it. I wanted to keep watching because I was being entertained.

Another reason that I didn’t kill the spider was that she was giving me something valuable… she was giving me something to post on my own timeline.

I was posting pictures of her on my Facebook page and people were commenting on it. Killing her after that seemed a little ungrateful.

Plus, she was just being her bad-ass self.

So listen. A lot of people will tell you to send emails less often, because they won’t get read or they might get deleted or your readers will get made because they’ll think you’re sending too often. Don’t listen to those people! They’re wrong and they’re giving you terrible advice.

Like the black widow, you have butterflies to catch and people to eat. You’re going to have to set the trap and weave a little more of your web every day or you will starve.

Let me know if you need help with your emails. I have an open slot for daily emails. When you do it every day you get the best value.

If your business can benefit from daily emails, call me at 505-515-7001 or send me a message at email@mandymarksteiner.com.

Talk to you soon!
Mandy
P.S. Daily emails are incredibly valuable. But you have to do it right. You have to pique curiosity, surprises your reader and makes them want to share it with others.

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