Content Marketing Consultation

Posted on Posted in Featured
Click to hear what Gordon had to say
Click to hear what Gordon had to say

Gordon Mitchell specializes in setting up reverse mortgages for people who are 62 or older.

His company, New Mexico Reverse Mortgage, was in the process of starting a content marketing campaign that would attract qualified customers. Gordon and his partner wrote an e-book called, “10 Strategies to Increase Your Retirement Cash Flow.”

Gordon came to me to get recommendations on how to improve his e-book. He also wanted advice on how to proceed with his content marketing plan.

I wanted to help him in the most cost-effective way, so we met for a one-hour content marketing consultation. During the consultation I gave him a critique of his e-book and helped him brainstorm ideas for articles, case studies and newsletters by interviewing him about his business and the needs of his clients. He received a recording and a transcript of the interview, so he could use it for future reference.

Gordon said, “I thought she gave me some excellent ideas and recommendations. She even mentioned a few things I hadn’t even thought of that weren’t directly related to copywriting.”

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