Last month (just before my birthday) some of my friends had something to celebrate.
We called it our Nerd-aversary.
It was the second anniversary of the day we started our Dungeons and Dragons campaign.
No joke, we have been playing the same continuous D&D adventure with the same characters, and the same group of people.
You might be wondering how we could keep going, and not get bored.
First of all, we like playing D&D, we like each other, we get together every two weeks, and our group is constantly looking for trouble (and finding it).
Those same reasons can explain why people are eager to open and read well-written email newsletters.
1). “We like playing D&D”. Or in the case of an email newsletter, the people on your list are interested in the topic that you are writing about. You know that they are interested, because they signed up to be on the list.
2). “We like each other”. Part of the allure of an email newsletter is that your readers get to know you as a person. You become a likeable expert who personally gives information on that topic. If done right, people will look forward to hearing from you like they look forward to hearing from a friend.
3). “We get together every two weeks”. When you commit to doing something on a regular basis, it starts to become a routine that you get used to. Almost ritualistic. When you send your emails out on a regular schedule, people expect them and watch for them.
Many people foolishly believe that they shouldn’t send their emails too often, because they might annoy their readers. (It’s no coincidence that those people don’t make a lot of money with their emails). The other day I got an email out of the blue from someone I hadn’t heard from in over seven months… and now they wanted me to buy something. It didn’t come off as very friendly.
4). “Our group is constantly looking for trouble.” My favorite part of D&D is when we battle scary monsters. But did you know your readers are battling monsters every day?
Every problem, every worry, every stress they face is like a monster that needs to be taken down. If you talk about their problems, especially the big scary ones, they will want to open your emails.
P.S. If you want to get serious about writing emails on a regular basis to your list, call me at 505-515-7001 or reply to this email. After I have a short conversation with my clients, I’m usually able to write 3-5 emails for them.