How Karen achieves a consistent online presence

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

This article brought shoppers into the gallery.

Posted on Leave a commentPosted in Direct Response Copywriting, Marketing for my clients, Small Business Growth

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Monster Mice, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

A web designer I recommend.

Posted on Leave a commentPosted in Advice for Writers, Marketing for my clients, Small Business Growth

I’m excited to be collaborating on some website projects with Karim Ardalan, the co-founder of Rapid Sites. I met Karim two years ago at a B2B Expo in Albuquerque. He helps small businesses create their website in an efficient and cost-effective manner. The only problem with that is that a lot of companies aren’t sure what […]