How Karen achieves a consistent online presence

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

Do you need someone to plow your parking lot or driveway?

A couple of weeks ago, I was asked to make a brochure for a group of men who have a local snow plowing business. Here’s how it turned out. Front: Back: If you’re in Los Alamos, call Valente Yoder at 505-692-8422 or Luis Ontiveros at 505-695-0083. They do residential and commercial snow removal.  

This article brought shoppers into the gallery.

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

Her secret’s safe with me.

Yesterday I was checking out the comments on another person’s blog and feeling very satisfied with myself. You see, I had just wrapped up the first month of a content package. And the blog posts were ghost-written by me. At the beginning of this month, the owner of this particular website gave me a spreadsheet […]

That was sooo unprofessional!

I’ve been bellyaching all week because a client canceled a project. He didn’t mark up what I wrote or say anything was wrong with what I gave him. I don’t think it had much to do with the work at all. His biggest problem was ME. I could totally take it personally this time. He […]

The right way to approach revisions.

I’m working on a book about self-promotion for trumpet players, called “Tooting Your Own Horn – How to Promote Yourself as a Trumpet Player without Being an Obnoxious Blowhard.“ I used Fiverr to get the cover made. And when I saw the first version, I wanted to throw up in my mouth. It was just… […]

Tell your business story from the customer’s POV.

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

My Thanksgiving travel tragedy.

The sound was like nails on a chalkboard. Worse. Metal on bare metal. The worst part about it was that I knew my brakes were worn down to a stub. And that was very bad news, considering that I was hoping to embark on a long car trip the next morning. I pulled into the […]

A web designer I recommend.

I’m excited to be collaborating on some website projects with Karim Ardalan, the co-founder of Rapid Sites. I met Karim two years ago at a B2B Expo in Albuquerque. He helps small businesses create their website in an efficient and cost-effective manner. The only problem with that is that a lot of companies aren’t sure what […]

The love couch

I don’t want to brag, but the minute I got home from Bootcamp everyone wanted to cuddle with me. My dog was first in line, because he was the first to come thundering down the stairs at three in the morning ready to greet me with licks and affectionate doggy lean-ins. Then came Quinn, ready to […]