Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

A web designer I recommend.

Posted on Leave a commentPosted in Advice for Writers, Marketing for my clients, Small Business Growth

I’m excited to be collaborating on some website projects with Karim Ardalan, the co-founder of Rapid Sites. I met Karim two years ago at a B2B Expo in Albuquerque. He helps small businesses create their website in an efficient and cost-effective manner. The only problem with that is that a lot of companies aren’t sure what […]

I’m really really excited about this!

Posted on Leave a commentPosted in Copywriting, Small Business Growth

I’ve already told you about five hundred times that I’m going to AWAI’s 2017 FastTrack to Copywriting Success Bootcamp and Job Fair.   My plane takes off tomorrow. 🙂     But there is something else that will take off tomorrow. My newest clients, Chris and John Yax (owners of Hot House Yoga) will be sending their first daily […]

Let me take your sales letter with me to Bootcamp

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting, Small Business Growth, Upcoming Events

If you need a sales letter, now is the best time to have me write it. Next week I’m going to AWAI’s Fast Track to Copywriting Success Bootcamp. I have been going almost every year since 2010 when I joined the Circle of Success. I’ll also be going to the Titanides Live event. And that […]