Check out my new LinkedIn profile pic

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

Last fall, Mary Rose Maguire and I were both listening to Ann Handley’s brilliant talk about content marketing at AWAI’s boot camp. Ann was explaining the folly of littering your LinkedIn profile with the “constellation of nope” … which is her term for the default cover photo in LinkedIn. When you leave the default photo […]

How to promote music events, an interview with Douglas Detrick

Posted on Leave a commentPosted in Marketing for my clients, Small Business Growth

I met Douglas Detrick years ago when we were both studying trumpet performance at Lawrence University. These days Douglas is still playing trumpet (and the banjo!!!) and he’s the executive director of the Portland Jazz Composers Ensemble. In this episode he shares his wealth of experience promoting jazz concerts, selling tickets, raising money for a non-profit […]

How Karen achieves a consistent online presence

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

This article brought shoppers into the gallery.

Posted on Leave a commentPosted in Direct Response Copywriting, Marketing for my clients, Small Business Growth

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

Introducing a better way to promote an art exhibit.

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Marketing for my clients

I have a lot of experience promoting art. The trick is to get people to come to the gallery. And usually that involves planning events and parties revolving around the art. The problem is that people show up in droves for art openings, but once the opening reception is over it’s hard to get people to […]

A web designer I recommend.

Posted on Leave a commentPosted in Advice for Writers, Marketing for my clients, Small Business Growth

I’m excited to be collaborating on some website projects with Karim Ardalan, the co-founder of Rapid Sites. I met Karim two years ago at a B2B Expo in Albuquerque. He helps small businesses create their website in an efficient and cost-effective manner. The only problem with that is that a lot of companies aren’t sure what […]