My nasty bar fight with Ben Settle taught me how to turn batshit-crazy complainers into paying customers

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I love meeting famous copywriters in the hotel bar at AWAI’s annual Bootcamp. But when I saw Ben Settle sitting there, drinking beer with his friends, I felt a surge of anger that I couldn’t ignore. It was crazy. I’ve never met him in person and yet I’d been holding a grudge against him for […]

How small businesses can increase repeat sales with email newsletters

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Heather Robson is a copywriter and marketing consultant who specializes in content marketing, online sales copy, e-letter and email marketing. Why is it important for businesses to use an email newsletter? An e-newsletter lets you contact someone over and over again with a their permission. You become familiar. I’m sure most of your readers are probably […]

Reach More People with a Podcast; an interview with Tim Paige

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Tim Paige has a podcast called ConversionCast, which he does for Leadpages. During the show, he interviews respected marketers who each share a tactic that they have used to increase their revenue, grow their lists, and scale up their businesses. Thank you for your time, Tim. Tim: Absolutely. Thanks for having me here. Mandy: Tell […]

Sell more with video sales letters; an interview with David Doggett

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By Mandy Marksteiner This is an interview with David Doggett, owner of Cybernetic Media. David creates sales videos that generate leads. Tell me a little about your business and how you work with clients For the past seventeen years I’ve been working as a freelancer. My business, Cybernetic Media, focuses on sales video development. I make […]


WordPress: The simplest way to build your business website

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An Interview with Susanna Perkins By Mandy Marksteiner Susanna Perkins is an online copywriter who has a super useful website called where she teaches a simple step-by-step system for building a website using WordPress. Mandy: How did you get started building websites with WordPress? Susanna: I’ve been building websites since the mid-1990s. I started […]