How to build a high-performing landing page

Monster Mice with special guest Craig Rhode In this episode Craig Rhode pulls back the curtain on how he creates high performing landing pages. How landing pages are different than your main website, and how to use them to sell more of your products. How to get the best ROI with your Facebook ads (most business […]

Working with clients – Jenny Thompson’s advice to copywriters

Jenny Thompson is the Founder and CEO of SafetyPIN Technologies, a tech startup that lets you pre-screen people that you might hire online (like dog walkers, baby sitters, and housecleaners) so that you can establish mutual trust. Before starting SafetyPIN, she had a successful career with Agora and was the President of New Market Health. […]

Monster Mice Interview with James Newcomb

In this episode of Monster Mice, my guest is James Newcomb. James Newcomb is a trumpeter and specialist in entrepreneurship for musicians. He founded Trumpet Dynamics in January, 2016 as a podcast where he interviewed trumpeters of all ability levels and experiences and from all over the world. It has since evolved into a resource […]

Monster Mice Interview with Pamm Meyers

Pamm Meyers is a branding and marketing specialist who specializes in social media. During this interview she explains what she does as a social media marketer, gives advice on how new businesses can get up and running on social media platforms quickly, how to choose the most relevant platform for your business, and tells us […]

How to promote music events.

Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance. When I caught up with him recently, I was happy to see that he was still playing the trumpet and composing. But he’s also bringing his marketing skills to the table in a big way, raising money and awareness and […]

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.   As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]

Mark your calendars for November 8th.

On November 8th I will be giving a presentation on Digital Marketing at the Los Alamos Chamber of Commerce “Chamber Breakfast.” The Business Breakfast starts at 7:30 with a half hour of networking. Then the presentation will be from 8-9. During the talk, my goal is to cut through the clutter of digital marketing and […]

Celebrating two years of nerdiness

Last month (just before my birthday) some of my friends had something to celebrate. We called it our Nerd-aversary. It was the second anniversary of the day we started our Dungeons and Dragons campaign. No joke, we have been playing the same continuous D&D adventure with the same characters, and the same group of people. […]

How well do you understand your customers?

Gordon Mitchell was also one of the five finalists for the NM PowerCircle Small Business Marketer of the Year award. Gordon helps baby boomers get a steady stream of cash flow throughout their retirements with reverse mortgages. He is very successful at what he does, and has implemented a lot of the direct response techniques […]

My side gig

For years I’ve felt like I should be doing more with my trumpet. I love to play, and join local groups when I can. I teach lessons whenever a student shows interest. But I’m in a pretty isolated area and so if I want to grow my career (playing or teaching) I’ll have to do […]