Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it? (Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!) One of the most valuable things […]

How to weave stories through your marketing.

Once upon a time, as snow fell softly on the roof of a little cabin in rural Arkansas, Todd E. Jones learned his most important business skill at the feet of his two grandpas… how to tell a story.   As a digital marketer, Todd uses his storytelling to entrepreneurs and B2B companies improve their […]

Do you have the perfect Christmas gift?

When I was pregnant and living in a small apartment in NYC, mother in law gave me the perfect gift. A month’s worth of house cleaning. I loved it, because I was getting huge and being pregnant is exhausting and my sense of smell was a million times stronger than before. Again, I loved it. […]

This article brought shoppers into the gallery.

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

Her secret’s safe with me.

Yesterday I was checking out the comments on another person’s blog and feeling very satisfied with myself. You see, I had just wrapped up the first month of a content package. And the blog posts were ghost-written by me. At the beginning of this month, the owner of this particular website gave me a spreadsheet […]

Tell your business story from the customer’s POV.

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

You mean I can get PAID to watch ads?

Do you ever skip ads? Everyone does. Adam Greenhood created AdWallet… and he will pay you to watch ads. Everyone does. As soon as the “Skip Ad” button appears on the screen your eyes are glued to it so you can pounce with your ad-skipping fingers the moment YouTube will let you. Most advertising people […]

In case you missed my digital marketing presentation…

Wednesday morning I gave a presentation on digital marketing at the Los Alamos Chamber Business Breakfast. If you didn’t make it, I’ll let you know what I talked about. I don’t think it makes sense for anyone to try to do every possible thing online. Rather, choose the two or three most profitable and useful marketing […]

She scoffed when I told her I write emails…

  I was in the Delray Beach Marriott. I had just wrapped up a solid two-hour networking extravaganza at the famous and insanely valuable Job fair at the end of AWAI’s Bootcamp. I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that […]

Let me take your sales letter with me to Bootcamp

If you need a sales letter, now is the best time to have me write it. Next week I’m going to AWAI’s Fast Track to Copywriting Success Bootcamp. I have been going almost every year since 2010 when I joined the Circle of Success. I’ll also be going to the Titanides Live event. And that […]