This article brought shoppers into the gallery.

Posted on Leave a commentPosted in Direct Response Copywriting, Marketing for my clients, Small Business Growth

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Monster Mice, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

In case you missed my digital marketing presentation…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

Wednesday morning I gave a presentation on digital marketing at the Los Alamos Chamber Business Breakfast. If you didn’t make it, I’ll let you know what I talked about. I don’t think it makes sense for anyone to try to do every possible thing online. Rather, choose the two or three most profitable and useful marketing […]

She scoffed when I told her I write emails…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

  I was in the Delray Beach Marriott. I had just wrapped up a solid two-hour networking extravaganza at the famous and insanely valuable Job fair at the end of AWAI’s Bootcamp. I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that […]

Let me take your sales letter with me to Bootcamp

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting, Small Business Growth, Upcoming Events

If you need a sales letter, now is the best time to have me write it. Next week I’m going to AWAI’s Fast Track to Copywriting Success Bootcamp. I have been going almost every year since 2010 when I joined the Circle of Success. I’ll also be going to the Titanides Live event. And that […]