Can you tell these are fake?

Call me old fashioned, but I’ve always thought that they were full and lush enough already. I’ve certainly never considered having them enhanced in any way. Never thought I needed it. But when I was getting ready to have my pictures taken, the photographer felt that something needed to be done to make the picture […]

These emails gave the whole sales team a boost

Early this year I wrote a series of emails for a solar company. The sales manager explained that he is completely confident making the sale once he gets the prospect on the phone. The problem is getting them on the phone.¬† People are so busy and overwhelmed these days, and nobody likes being sold… even […]

Monster Mice Interview with John Forde

John Forde is a copywriter who has made millions for his clients in the financial, health and travel industries and trains copywriters for companies like Agora. He is the co-author (with Michael Masterson) of Great Leads; The Six Easiest Ways to Start any Sales Message. I this interview John reveals some of his writing and […]

Monster Mice Interview with Brit McGinnis

Brit McGinnis is a multitalented copywriter, content creator, and social media expert. During this interview, she gives some excellent advice on how to write web content (and sound like a real person), how to manage a thriving Facebook community, and how to stand out from the crowd with personal branding. You can find her on […]

So stupid… it made me sick!

I wouldn’t believe that anyone would be this stupid if I hadn’t seen it for myself. Kids… and I’m not talking about toddlers here…¬†teenagers… are eating Tide detergent pods for fun. It didn’t really hit home how pathetic and sad and scary this is until I saw a video of a young teenager on YouTube […]

I’m attending finishing school.

Recording a podcast is a lot like going to finishing school. At least, that’s what I like to tell David Wolf (my wonderful producer) whenever he gives me advice on how to sound more polished and professional during the show. Last week we had an interesting discussion about how to sound like an authority, even […]

How to promote music events.

Douglas Detrick is a friend from Lawrence University. He and I both studied trumpet performance. When I caught up with him recently, I was happy to see that he was still playing the trumpet and composing. But he’s also bringing his marketing skills to the table in a big way, raising money and awareness and […]

How’d this turd get on the windowsill?

I got my son a box of pranks for Christmas (because he loves doing practical jokes). It came with a ice cube with a fly in it, a bloody bandage that lets you pretend that your finger was stabbed through with a nail, and of course, fake poop. When Calvin first got it, I could […]

My team is growing.

2018 is off to a heart-pounding sprint, and I can’t help but thank my lucky stars that I have help. Brit McGinnis is a copywriter from Oregon who has stepped in for me when things get crazy to crank out copy when I need it the most. Her assistance has made it possible for me […]

Better than a resolution.

Have you ever set a goal or resolution, only to completely forget about it? (Like the time I set a goal to run a half marathon, only to get distracted… Later, a friend asked me over lunch whether I “finished my half.” I thought he was talking about dessert!) One of the most valuable things […]