How Karen achieves a consistent online presence

Posted on Leave a commentPosted in Copywriting, Marketing for my clients, Small Business Growth

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

In case you missed my digital marketing presentation…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

Wednesday morning I gave a presentation on digital marketing at the Los Alamos Chamber Business Breakfast. If you didn’t make it, I’ll let you know what I talked about. I don’t think it makes sense for anyone to try to do every possible thing online. Rather, choose the two or three most profitable and useful marketing […]

Introducing a better way to promote an art exhibit.

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Marketing for my clients

I have a lot of experience promoting art. The trick is to get people to come to the gallery. And usually that involves planning events and parties revolving around the art. The problem is that people show up in droves for art openings, but once the opening reception is over it’s hard to get people to […]