It was their busiest day in weeks!

Posted on Posted in Copywriting
Last week my client, Laura Crucet, called me because something was going wrong.

Last week I published an article letting people know that the Pig + Fig was open during construction. I included this photo to remind readers how delicious the food is.

Business was unexpectedly slowing down. That day she got a phone call that let her know what might be the problem.

The caller asked whether they would be providing holiday catering even though they were closed for construction.

Yikes! They weren’t closed for construction at all! There was an article in the paper that said that there was a conflict between the landlord and the fire marshal… a conflict that was being worked out. But people read that article assumed that they were closed.

I wrote this article, and the next day they had twice as much business as they had been getting over the past two weeks.

I’ve been working with Laura and Fernando for almost a year. This is what Laura had to say about the experience:

“I first saw Mandy’s work for other people on social media. We were open to changing over to someone new, and we’re happy we changed over to Mandy. It’s gone from general writing and social media management to helping us curate our personality in the community.
 
The most successful thing Mandy’s done was during our recent remodel. People were confused, thinking the fire marshal shut down one of our locations. Business dropped off. Mandy wrote a press release, got it posted in the Monitor, and cross-posted it on social media.
This was late Thursday night. Friday was our most successful day in two weeks. Our business doubled compared to what it had been over the last two weeks. That’s what she does.
 
Mandy’s also helping us keep our wine events successful. They’re continuously selling out.
 
Hands down, I’m happy we hired her. She knows our style. She understands it’s all business, it’s nothing personal. If Food Network approached us, I’d feel comfortable approaching Mandy about that.
 
Our role in the community is always changing. You never know what’s going to come. We feel like she’ll be able to rise up to the challenge of that.”
 
Laura Crucet,
Owner of The Pig + Fig Cafe
 
If you have an event coming up, or want to get more people to come to your business, a press release might work for you.

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