Tell your business story from the customer’s POV.

Posted on Leave a commentPosted in B2B Copywriting, Copywriting, Direct Response Copywriting, Small Business Growth

In a couple of days, you might find yourself sitting around the table, eating pie. Your cousin or uncle or nephew will be next to you making small talk, and you mention work. And a look of panic and confusion might sweep across their features… just before they ask, “What do you do, exactly?” Happens […]

In case you missed my digital marketing presentation…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

Wednesday morning I gave a presentation on digital marketing at the Los Alamos Chamber Business Breakfast. If you didn’t make it, I’ll let you know what I talked about. I don’t think it makes sense for anyone to try to do every possible thing online. Rather, choose the two or three most profitable and useful marketing […]

Introducing a better way to promote an art exhibit.

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Marketing for my clients

I have a lot of experience promoting art. The trick is to get people to come to the gallery. And usually that involves planning events and parties revolving around the art. The problem is that people show up in droves for art openings, but once the opening reception is over it’s hard to get people to […]

She scoffed when I told her I write emails…

Posted on Leave a commentPosted in Advice for Writers, Copywriting, Direct Response Copywriting

  I was in the Delray Beach Marriott. I had just wrapped up a solid two-hour networking extravaganza at the famous and insanely valuable Job fair at the end of AWAI’s Bootcamp. I was in the middle of a gaggle of copywriters waiting for the elevators. We were hyper and jazzed about our careers and the opportunities that […]

A web designer I recommend.

Posted on Leave a commentPosted in Advice for Writers, Marketing for my clients, Small Business Growth

I’m excited to be collaborating on some website projects with Karim Ardalan, the co-founder of Rapid Sites. I met Karim two years ago at a B2B Expo in Albuquerque. He helps small businesses create their website in an efficient and cost-effective manner. The only problem with that is that a lot of companies aren’t sure what […]