This article brought shoppers into the gallery.

Posted on Posted in Direct Response Copywriting, Marketing for my clients, Small Business Growth
People ask me all the time how to write copy for the art market.

Winer Wash painting of a foresty cliffside
“Winter Wash,” by Karen Wray is one of the paintings in the Christmas in Los Alamos exhibit.
Apparently, it’s one of those niches that seem mysteriously difficult to write for.
Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it.
When we publish articles that show that there is a special event, she will get a crowd of people.
Here is a link to the most recent article, all about how people can get some unique Christmas gifts right now.
Karen said, “Thank you for the article about our Christmas show! Several customers mentioned that they read it and chose to come in due to the article!”
If you have an event coming up, or want to get more people to come to your business, a press release might work for you. Click here to make an appointment.

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