What I love the most about my first Strategic Communications class is the amount of planning that goes into each campaign.
I’ll be the first to admit that I haven’t done that much planning in my career as a copywriter.
My biggest takeaway from the class is that you start by doing research into the problems and the opportunities that your business is facing.
Next, you look at all the people involved, and break them down into specific groups that can help you reach your goal.
Once you’ve identified the people who can help you solve your goals, it starts to finally makes sense how to approach those people.
You need to do a great deal of research to come up with a strategic communications plan. For starters, understanding what people that matter actually think about the situation that you are dealing with. Who are the people that you are most trying to reach actually listening to?
A strategic marketing plan systematically puts all those details together so that you can know that the tactics you’re employing will actually resonate with the people who you must reach in order to reach your goals.
If you need help with your strategic communications plan, I am looking forward to help since I’m taking the class and want to use what I’m learning to help you succeed.
If you are interested in having me put together a strategic communications matrix, click here to make an appointment.