Do you have the perfect Christmas gift?

When I was pregnant and living in a small apartment in NYC, mother in law gave me the perfect gift. A month’s worth of house cleaning. I loved it, because I was getting huge and being pregnant is exhausting and my sense of smell was a million times stronger than before. Again, I loved it. […]

Beat writer’s block with this trick.

I’ve been “working” on a memoir for the past 15 years. Most of it is in my pile of diaries. I’ve spent a lot of time typing out my notes from years ago and compiling a huge scary mountain of documents that don’t make sense. …. And I’ve spent a lot of time thinking about […]

How Karen achieves a consistent online presence

On Tuesday morning I stopped by the Karen Wray Gallery to take some pictures of Karen painting. I’ll also be sure to use the pictures in upcoming articles about her art classes and exhibits, in her newsletters and on her Facebook page. I have been working with Karen for several years. I enjoy getting to know all […]

Do you need someone to plow your parking lot or driveway?

A couple of weeks ago, I was asked to make a brochure for a group of men who have a local snow plowing business. Here’s how it turned out. Front: Back: If you’re in Los Alamos, call Valente Yoder at 505-692-8422 or Luis Ontiveros at 505-695-0083. They do residential and commercial snow removal.  

It was their busiest day in weeks!

Last week my client, Laura Crucet, called me because something was going wrong. Business was unexpectedly slowing down. That day she got a phone call that let her know what might be the problem. The caller asked whether they would be providing holiday catering even though they were closed for construction. Yikes! They weren’t closed for […]

This article brought shoppers into the gallery.

People ask me all the time how to write copy for the art market. Apparently, it’s one of those niches that seem mysteriously difficult to write for. Whenever there is an event at the Karen Wray Fine Art Gallery, Karen has me write a press release about it. When we publish articles that show that […]

A musician and an entrepreneur walk into a bar…

I enjoyed getting interviewed by James Newcomb on his MusicPreneur podcast. Listen here. We talked about how to build an audience, and be able to reach out to them quickly, easily and cheaply at a moment’s notice whenever you need them. I hope you enjoy it.

Her secret’s safe with me.

Yesterday I was checking out the comments on another person’s blog and feeling very satisfied with myself. You see, I had just wrapped up the first month of a content package. And the blog posts were ghost-written by me. At the beginning of this month, the owner of this particular website gave me a spreadsheet […]

That was sooo unprofessional!

I’ve been bellyaching all week because a client canceled a project. He didn’t mark up what I wrote or say anything was wrong with what I gave him. I don’t think it had much to do with the work at all. His biggest problem was ME. I could totally take it personally this time. He […]

The right way to approach revisions.

I’m working on a book about self-promotion for trumpet players, called “Tooting Your Own Horn – How to Promote Yourself as a Trumpet Player without Being an Obnoxious Blowhard.“ I used Fiverr to get the cover made. And when I saw the first version, I wanted to throw up in my mouth. It was just… […]