Monster Mice Episode 4: Lauren Hazel

How to build your brand with storytelling

Lauren Hazel is a marketing consultant and copy writer that helps business owners use the power of storytelling to increase their sales through creating their brand story and creating strategic email marketing campaigns.

She is also the publisher of Storytelling Marketers Monthly, a newsletter that teaches marketers and entrepreneurs how to use story in marketing and sales to grow businesses that get the attention of their audiences and convert them into customers.

In this episode you will learn…

  • How to write highly addictive emails
    Lauren secret to teaching algebra to kids who have zero interest in math
    How to get your customers to open the drawbridge and come out of the castle (carrying gold)

Listen Here:

Click here to get Lauren’s free video training on how to find the perfect story to sell your products and services.

How to increase your email marketing ROI; an interview with Heather Robson

Heather Robson is a copywriter who specializes in email marketing.

In this interview she shares the email marketing best practices that she uses to get an outstanding ROI for her clients every week, ways to come up with ideas for an email newsletter, and how to use email to make more sales.

 

Listen to my interview with Heather Robson

How to build an online business in your free time… Monster Mice Episode 2 with Sean Kaye

Sean Kaye had built several online businesses while maintaining his career as an IT Executive and Cloud and Data Center Consultant.

He writes a monthly newsletter that helps people with day jobs build online businesses on the side, helps small business owners increase their digital marketing skills, and helps stay at home parents create online businesses in their free time. It’s called The Casual Marketer.

In this interview he reveals his business building secrets and gives some pragmatic advice on how to move ahead faster while avoiding the pitfalls of starting a business.

Listen here:

How to create a “Perpetual Impact Platform”… Monster Mice Episode 1 with Joshua Shafran

Joshua Shafran helps authors, coaches & trainers build predictable, friction-free businesses by leveraging their own “Perpetual Impact Platforms” (PIPs) so they can experience entrepreneurial freedom (WITHOUT sacrificing integrity).

In this episode of Monster Mice, Joshua explains in detail what a Perpetual Impact Platform is and how to build one for  yourself.

Click on the links below to listen to the interview.

Part 1

Part 2

Part 3

If all email lists started this way, there would be peace on earth

This morning I woke up and realized that I had lost 6 pounds!
For the past few weeks I’ve been on a low carb diet (recommended to me by Charles
Bram, a fitness coach) and it is working
perfectly.
As I go through the diet, I find myself craving my favorite foods, and realizing that I eat a lot of carbs!

The first thing I do is take what I want to eat (like a bagel with cream cheese
and smoked salmon) and find a way to replace the carbs with something else (a bell pepper with cream cheese and smoked salmon… like in the picture).

Finding healthy ways of eating my favorite foods is fun. It feels like a game. And so I decided to compile a cookbook based off it. And I started to gather the names and email addresses of people who might want it by posting a photo on Facebook and asking people to PM me if they want the recipes.

So far, everyone who PMed me is a close friend or relative. I know that the recipes will help them lose weight. And these are people who say “I love you” on the phone, sign their cards with xoxoxox and call me Sweetheart.

Should I worry that they’ll think I’m emailing too much? No, they want to hear from me. They like me.

Should I stress over how to talk to them, and what to say? No. Because I will use simple and slightly affectionate language. This is family.

I wish everyone could experience building a list full of people who truly like/love them. For me, it makes me feel confident that I can give them what I offered day after day and they will happily open it.

All the stressful stuff you read about open rates and metrics and whatnot melts away when you realize that you are having
a relationship with your readers.

 

Send me an email if you would either like to get my low-carb recipes or get help with your email marketing. [email protected].