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My nasty bar fight with Ben Settle taught me how to turn batshit-crazy complainers into paying customers

I love meeting famous copywriters in the hotel bar at AWAI’s annual Bootcamp. But when I saw Ben Settle sitting there, drinking beer with his friends, I felt a surge…

Kevin

The secret to selling to engineers

Have you ever tried to sell something to an engineer or a scientist? It’s not impossible, they buy things every day. But the process of marketing to an engineer can…

Ben Settle

If you don’t do this you are losing sales

Last week I talked to Ben Settle, one of the world’s leading email marketing specialists and editor of the Email Players Newsletter.    Before I go into his advice, I urge you…

Heather Robson

How small businesses can increase repeat sales with email newsletters

Heather Robson is a copywriter and marketing consultant who specializes in content marketing, online sales copy, e-letter and email marketing. Why is it important for businesses to use an email…

Marguerite

Get More Website Engagement With Simple Videos

  Last week I stopped by the Rose Chocolatier to talk about marketing. Marguerite McClay, the owner, was busy in the back of the kitchen. I was baffled, because I…

TimPaige

Reach More People with a Podcast; an interview with Tim Paige

Tim Paige has a podcast called ConversionCast, which he does for Leadpages. During the show, he interviews respected marketers who each share a tactic that they have used to increase…

HiResVideo

Sell more with video sales letters; an interview with David Doggett

By Mandy Marksteiner This is an interview with David Doggett, owner of Cybernetic Media. David creates sales videos that generate leads. Tell me a little about your business and how you…

Wordpress

WordPress: The simplest way to build your business website

An Interview with Susanna Perkins By Mandy Marksteiner Susanna Perkins is an online copywriter who has a super useful website called WordPressBuildingBlocks.com where she teaches a simple step-by-step system for…

Boost your SEO ranking with quality content

Using useful content to boost your SEO [video]

Check out the video from my recent class, SEO for Small Business. Patrick Brenner (owner of a local printing company, EDJ Ink) and I hosted a class at the Chamber…

Lisa

Get better customer reviews in three easy steps

I gave Lisa Shin, owner of Los Alamos Family Eyecare, a marketing consultation in the fall of 2015.  I saw her recently, and was pleased to hear that my suggestions…

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