My nasty bar fight with Ben Settle taught me how to turn batshit-crazy complainers into paying customers

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I love meeting famous copywriters in the hotel bar at AWAI’s annual Bootcamp. But when I saw Ben Settle sitting there, drinking beer with his friends, I felt a surge of anger that I couldn’t ignore. It was crazy. I’ve never met him in person and yet I’d been holding a grudge against him for […]

How small businesses can increase repeat sales with email newsletters

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Heather Robson is a copywriter and marketing consultant who specializes in content marketing, online sales copy, e-letter and email marketing. Why is it important for businesses to use an email newsletter? An e-newsletter lets you contact someone over and over again with a their permission. You become familiar. I’m sure most of your readers are probably […]